The Department of Business, Management, and Legal Programs offers over 350 professional courses that are designed to meet the needs of business professionals at all levels, including those who want to update their skills, change careers or prepare for industry certifications or exams. Our programs are designed to provide flexible enrollment options for students to initiate their professional development anytime during the year. Through our commitment to academic excellence, professionals can acquire the skills and knowledge they need to face a world of continual change. We seek instructors who are world-class experts in their field with extensive hands-on experience as community leaders and working professionals.

Digital Analytics
X 470.10 - Management (4 units)

Digital analytics is a set of business and technical activities that create and collect "big data" and process it for analysis, recommendations, optimizations, and predictions. This course defines the term "digital analytics" and focuses on its importance in marketing. It provides technical information to understand and implement digital analytics in an organizational context; examines digital analytics strategies, including segmentation, context, and conversion attribution; defines KPIs and key metrics used in digital analytics; explores various tools and software used to track analytics, such as Google Analytics; discusses website optimization; and covers webmaster data integration with analytics.

SPECIFIC INSTRUCTOR DUTIES

• Develop and/or update course syllabus in consultation with the UCLA Extension Program Director as assigned using approved syllabus template
• Prepare and deliver course materials and learning assessments in assigned format (in-person, online or hybrid)
• Utilize the Canvas Learning Management System as the course support platform for in-person courses and as the delivery platform for online and hybrid courses
• Communicate teaching objectives and specific learning outcomes to students and clearly outline the grading policies for the course
• Evaluate student achievement of specific learning outcomes and assign grades
• Post final student grades to the transcript system in a timely manner no later than 2 weeks after the last date of course meeting
• Respond to student questions and learning needs in a timely manner
• Communicate with Program Director, Program Representatives and Online Course Managers in a timely manner
• Stay current regarding the professional body of knowledge in the field of practice
• Participate in required orientations and instructor training programs
• Complete required administrative tasks in a timely manner including: completing all hiring paperwork; submitting updated quarterly syllabus; posting bio and photo on the UCLA Extension website; signing quarterly contract; ordering required texts; communicating AV and classroom needs.
• Employ culturally competent teaching methodologies in the classroom inclusive of both domestic and international student populations
• Respond to student inquiries about final grades and consult with Program Director as needed
• Allow students to review their final exams/papers for up to 13 months following the last class session
• Use subject-matter expertise to impart knowledge to students and leverage additional resources appropriately to enhance the curriculum (i.e. make arrangements for guest speakers, etc.)
• Design interactive and motivational classroom activities to fully engage participants and to reinforce student learning
• Update materials periodically, and regularly monitor course evaluations in order to make adjustments and improvements to the curriculum

MINIMUM QUALIFICATIONS

• Advanced degree from an accredited institution; MBA PREFERRED
• Current knowledge of and demonstrated proficiency in subject area
• Must be committed to the highest level of academic standards and integrity
• Highly effective oral and written communication skills, including the ability to convey conceptual and complex ideas and information
• Highly effective interpersonal skills
• Proficiency in (or willingness to learn) the use of instructional technology and online teaching tools
• Current participation in professional associations
• Comfort in dealing with international professionals and students
• PREFERRED: Experience designing/revising curriculum and measuring student performance
• PREFERRED: College-level teaching experience (or the corporate equivalent)

SPECIAL CONDITIONS OF EMPLOYMENT

Instructor general compensation for BMLP courses: $2,988 for a standard 4-unit course (compensation varies with unit valuation of courses)

Instructors are hired on a quarterly contract basis.

Because Extension is a division within UCLA, all Extension Program instructors and courses must be formally approved according to the regulations of the Academic Senate of the University of California. Eligibility to teach a course is contingent upon this formal academic approval. Once approved, teaching assignments are “by agreement.” The Instructor’s Contract outlines the deliverables for the course, the course schedule, and the compensation terms, subject to Extension policies and procedures. UCLA Extension makes no commitment to hire an instructor until it has sent and received a signed Instructor Contract. Should the course section an instructor plans to teach be canceled for any reason, the Instructor Contract, including rights to compensation for future section meetings, is voided. Remuneration is for classroom hours only and does not include time spent for course preparation or other events.

In an effort to promote and maintain a healthy environment for our students, visitors, and employees, UCLA is a smoke-free site. Smoking is prohibited within the boundaries of all UCLA owned, occupied, leased, and associated buildings and facilities.

UCLA Extension is an Equal Opportunity Employer that values a diverse workforce