|Title:||Online Instructor for "Marketing Entertainment: Strategies for a Global Marketplace"|
UCLA Extension’s Entertainment Studies Department is currently accepting applications for an online instructor for the course, Marketing Entertainment: Strategies for the Global Marketplace. In order to be considered, applicants must have current and/or recent film or television credits as a marketing executive and prior experience teaching online. Prior Canvas experience is preferred.
Instructors will develop a syllabus and online course materials in Canvas that cover the topics in the course description for Marketing Entertainment: Strategies for a Global Marketplace:
With the entertainment industry converging into a worldwide mass media, both business and operation models continue to rapidly evolve. This introductory course for producers, directors, writers, development personnel, and aspiring media executives examines the changing business issues associated with the entertainment industry. Through lectures, discussions with industry guests, and case studies, instruction focuses on current business and production issues and introduces new business models to navigate content onto new distribution platforms. Some history is highlighted to provide a context for current practices and potential. The course also features opportunities to meet senior entertainment industry executives in various sectors. Topics include financing, contracts, intellectual property issues, licensing, worldwide theatrical marketing and distribution, worldwide home entertainment marketing and distribution, worldwide television production and distribution, multi-channel network distribution and opportunities, the impact of piracy, and leveraging new distribution platforms. By the end of the course, students should have an understanding of the opportunities available in the business of entertainment.