UCLA Extension’s Entertainment Studies Department is currently accepting applications for an online instructor for the course, Do-It-Yourself Music Marketing. In order to be considered, applicants must have current and/or recent music marketing experience and prior experience teaching online. Prior Canvas experience is preferred.

Instructors will develop a syllabus and online course materials in Canvas that cover the topics in the course description for Do-It-Yourself Music Marketing:

Of interest to DIY musicians, producers, managers, startup record label personnel, and anyone interested in learning fundamental marketing concepts used by the most innovative companies today. You learn how to describe your vision; identify a market need; analyze your fans; learn from your competitors; demo your products and services; set your marketing plan goals; and find the perfect mix of new marketing strategies ranging from branding, product, price, place, promotion, and marketing information systems. The Internet, word-of-mouth, guerrilla marketing techniques, social media, mobile marketing, publicity, music licensing, live performing and touring, merchandising, face-to-face selling, sales promotions, radio, and sponsorships are all addressed in course lectures, reading assignments, and discussions with industry guests. You are provided with the opportunity to craft a customized, low-budget marketing plan of attack using step-by-step templates, and to receive constructive criticism from the instructor and fellow students.